Leica D-Lux 3 Pixel Dog

For the digital camera Leica D-Lux 3, the German agency Philipp & Keuntje created this great outdoor experiential marketing campaign. Instead of telling customers about a product feature, why not show it to them? This does a good job at getting people involved with an element of your product in a fun way. Do you think anyone would have noticed a billboard that said “Our cameras provide high-resolution pictures”?


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