Euroshop is the largest gathering of retail store and exhibit design professionals and it takes place every three years in Germany. To make things more digestible, I broke it down by show hall (of which there were more than 12).
Big. SEG. Lighboxes. And an incredible exhibit with a fishbowl conference room that made fun of themselves by leveraging the aquarium concept.
Lots of great exhibit items made of cardboard since the POP material of choice is cardboard.
This is where I spent the most time as the retail design firms let out all the stops.
Pay close attention to many of the detail photos. These designers know the exhibit is just temporary and design and fabricate accordingly.
Not the most exciting exhibits, but they served food all day to show the ovens in action. Plus, they put live shellfish in the tanks to show how the recirculating effect worked.