Coca-Cola has unveiled a new sign in Times Square that really ups the ante. LED signs are nothing new. LED signs with a complex shape, been there. Signs that react to social media, seen it. But Coke’s new sign mashes all that together but adds a twist, the sign can actually changes shape with coordinated actuators behind each LED tile.
The combination of movement in both the video and physical space is mesmerizing and the exact mapping of video and physical form really attract attention. The actuator wall is nothing new, and the last time I saw it the video was projection mapped.
Design is often evolutionary, building on the past and borrowing from others, but in this case all the combination of existing ideas leads to something revolutionary.
Coke has a lot more to say about it on their site.